The Blog
Inspiration, advice, how-tos, and general ramblings on how to elevate your brand
Inspiring podcasts from female entrepreneurs
Podcasts are like the modern book on tape, having been reinvented over the last couple of years into a bit of a marketing empire onto themselves. So while most people were celebrating World Book Day, we were sat here wondering when Podcast Day is. It's 30 September in...
15 tips for growing your tribe on Instagram
Popular - it rarely pays the bills. 100 followers or 100K doesn’t matter when it comes to profits. That person with a tiny following could have the most loyal tribe, while the 100K social influencer built their ‘audience’ stalking #FFF for months on end. So how do you...
How to use email signatures as an extension of your brand
In the otherwise dull and plain text world of emails, email signatures are a powerful way to stand out and connect with your audience. Email signatures are one of the many facets of a strong brand and are all too easily overlooked. But here’s the thing, if you’re...
The unofficial guide to BrightonSEO: 10 top tips for newbies
As Kelvin says, BrightonSEO has come a long way from a meeting in a room above a pub, and with the recent move to an even bigger venue and doubling attendance numbers it’s easy to feel overwhelmed if you haven’t been before. As seasoned pros we share our tips to...
How to use Twitter for your business
You've worked out which social networks are best for your business and want to invest more in Twitter, but aren't seeing the results you were hoping for? Our handy tips will help you get the most from this social media platform. So without further ado, here is how to...
Tell your story by tapping into the power of Facebook and Instagram stories
When Facebook and Instagram launched stories features, they enabled users to generate content in a similar way as traditionally done in Snapchat; photos and videos posted as stories disappear within 24 hours. Millennials have adopted Snapchat as a way of communicating...
Which social network is best for my business?
It’s a question we get asked all the time, and had to consider for ourselves. With your potential customers active on so many different channels, should you cover all bases or focus on doing a couple social networks really well? Regardless of your answer to this...
What’s in a logo? Defining your meaning and purpose
Finding your why is kind of like finding the sweet spot amongst all your great ideas, plans and dreams for your business. A logo is the visual reflection of that why. Why is a logo important to your brand? If you are anything like us, when it comes to creating a logo,...